“Free Ice Cream!” That’s all the tweet said, but I trusted the person who posted it, so I clicked the link. The link led to a blog post, which linked back to the original promotional page. Cold Stone Creamery is giving away ice cream today, September 24, to all customers who make a donation to [...]
Tag Archives: niche
Free Giving in Your Niche
There’s no such thing as a free lunch, or so the conventional wisdom tells us. However, according to author Chris Anderson in his recent article in Wired, the conventional wisdom is not only wrong, but it’s dangerous. The public knows that there is a free lunch out there waiting for them — and it’s up to you [...]
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.