“Free Ice Cream!” That’s all the tweet said, but I trusted the person who posted it, so I clicked the link. The link led to a blog post, which linked back to the original promotional page. Cold Stone Creamery is giving away ice cream today, September 24, to all customers who make a donation to [...]
When Bill Bernbach thought up the top advert of the 20th Century to sell Volkswagen-Beetle, he probably didn’t realize how big of an impact “Think Small” would have on a generation. It worked. The car buying niche who wanted a smaller car chose Beetles, and that would change the way we think of “bigger and better” [...]
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.© 2012 Riches in Niches: How to Get Rich in Your Niche. All Rights Reserved.
