You want to get the word out to buyers about all the great things your business has to offer. But a big-bucks marketing campaign just isn’t in your budget-especially in this economy. Now you can get the expert information you need about how to get the word out. “The Complete Idiot’s Guide to Target Marketing” [...]
Tag Archives: marketing
Mobile Niche Marketing Techniques
I’d like to share a recent mobile customer service case study from the UK’s Mobile Marketing Association that reveals how National Express rail service’s customer relations department was a few cars behind the times. Just like many Nichepreneurs, they wanted an efficient way to hear from customers. By employing a customer feedback system that uses SMS technology, they receive [...]







For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.