Niche Marketing Expert: The Art of Politics Calls for Shrewd Niche Marketing Skills

LAKE PLACID, NY – Sept. 5, 2008 – RichesInNiches.com) News media outlets from the past week reported the swirling, ultra-targeted tactics evident in this year’s U.S. political campaign. For those gifted in niche marketing, the arena of politics is in fact a bastion for their talents, said Susan Friedmann, CSP, the niche marketing expert who successfully created her own niche as The Trade Show Coach. Author of “Riches in Niches: How to Make it BIG in a Small Market,” Friedmann has made it her mission to help entrepreneurs find success in niches. She encouraged aspiring leaders to launch entrepreneurial pursuits in the political realm to help steer their favorite candidates’ niche marketing activities into focus rather than chaos amid the teeming market of ideas.

“The art of politics is in fact a constant exercise in niche marketing,” said Friedmann, CSP (Certified Speaking Professional). “Political wonks practice niche marketing all the time, continually and on a moment’s notice refining and narrowing their messaging to reach niche groups targeted for votes.”

“With the Democrat and Republican conventions taking place in tandem,” continued Friedmann, “and with the many political firsts and surprises characterizing both these campaigns, the knack for niche marketing has become ever more critical to candidates’ success. That creates a vacuum, itself a niche for entrepreneurs to exploit and brand themselves in a way that attracts political clients who need assistance in reaching narrow demographics with the potential to become tightly knit voting blocs, new constituencies of the client.”

Author of “Meeting and Event Planning for Dummies,” Friedmann, now The Nichepreneur® Coach, has turned her expertise to niche marketing for entrepreneurs. In her new book, “Riches in Niches: How to Make it BIG in a small Market,” Friedmann shares the concepts that have enabled her to become a tradeshow marketing expert, a sought-after maven in her own niche who presents workshops at some of the most recognizable Fortune 500 corporations.

The U.S. population’s many subgroups all fall into narrowly defined targets for politicians along the entire spectrum of political ideas. The scenario is similar to those faced by business marketers, noted Friedmann, who pointed to competing political brands’ attempts to attract the votes of individuals within these niches. Such activity reached a tempest as both major political parties in the United States held their conventions.

Selecting a longtime member of the U.S. Senate known to be a foreign policy wonk, Barack Obama sought to boost his standing among voters concerned over his own lack of experience in this facet of the president’s job, suggested an article in the Aug. 27th issue of the Los Angeles Times and reports from various sources. Meanwhile, Republicans for the first time nominated a woman to be their vice presidential pick, a move partially aimed at appealing to the niche of female voters who originally supported Hillary Clinton, according to a Sept. 3rd analysis in the Times Online. In parallel, John McCain himself is the oldest person ever to vie for the presidency, and reports from the Minneapolis Star Tribune and elsewhere inferred that the addition of Alaska Governor Sarah Palin also represented an attempt to infuse the GOP presidential ticket with youth.

“In any arena, a primary pitfall of the overzealous niche marketer is to stretch too thin,” said Friedmann. “Niche marketers who happen to operate in the arena of politics must take care to retain and maintain their focus on long-term goals even as they shift tactics and strategy to appeal to fickle or stubborn niches’ tastes.”

“The danger is that the niche marketing of political platforms and candidates themselves can spread messaging too thin, watering communication down to the point that the base constituency no longer relates,” concluded Friedmann. “Nichepreneurs not only have opportunities in the political realm; they have a responsibility. As they go about the niche marketing of their political clients’ candidacies, they must apply restraint, rhyme and reason to the political process, taking a cue from the very best practitioners of niche marketing in the business world.”

###

About Susan Friedmann, CSP, The Nichepreneur® Coach

Susan Friedmann, certified speaking professional and author of “Meeting and Event Planning for Dummies,” helps entrepreneurs harness a marketplace filled with “nichepreneurial” opportunities. Her latest book, “Riches in Niches: How to Make it BIG in a small Market,” imparts the wisdom she acquired as a veteran business and trade show marketing expert who carved her own niche by helping some of the most recognizable brands in the world — including Siemens, Kimberly-Clark, IBM, American Express, and many others — get the most out of attending industry events. Friedmann’s proven techniques show entrepreneurs how to find the professional niche that at once makes the best use of their skills and yields them the maximum profit. “Riches in Niches: How to Make it BIG in a small Market” has been mentioned in Adweek, various cities’ Business Journals, The Boston Herald, The Salt Lake Tribune, and elsewhere. Friedmann herself has been quoted in The New York Times, BusinessWeek Online, and other national and international print publications. Visit her website and blog to learn how niches can bring entrepreneurs to their desired riches.

The media may contact either of the following individuals:

Susan Friedmann, CSP
The Nichepreneur® Coach
PHONE: 518-523-1320
FAX: 518-523-8755
Susan at RichesInNiches dot com
http://www.RichesInNiches.com
http://www.RichesInNiches.com/blog

Brent W. Skinner
President & CEO of STETrevisions
PHONE: 617-875-4859
FAX: 866-663-6557
BrentSkinner at STETrevisions dot com

http://www.STETrevisions.com

http://www.brentskinner.blogspot.com