RICHES IN NICHES: How to Make It BIG in a Small Market
Why do some financial advisors wind up making millions on TV giving investment advice while others labor in obscurity? How do some attorneys land regular columns in prestigious trade publications? Where do those speakers who give the annual address at industry conventions come from? What is the secret reason that a select few service professionals enjoy high-profile, high-prestige, and high-paying status as “experts” in their fields?
More importantly, can the rest of us do it? Susan Friedmann answers a resounding “Yes!” In Riches in Niches: How to Make It BIG in a Small Market, Friedmann explores the multiple factors that separate the “experts” from the service professionals who may have identical–if not better–skills, but whom no one has ever heard of.
You will learn:
- Why positioning yourself as an Expert in a Niche–a sweet spot known as a nichepreneur–is the most surefire route to success any service professional could want.
- The GEL Formula: Friedmann’s proven technique that shows service professionals how to find the professional niche that makes the best use of their skills while yielding maximum profit.
- The Seven Secrets nichepreneurs need to know to create, claim, and benefit from their Expert Identity.
- Creative ways to create secondary, even tertiary, income streams capitalizing on the benefits of “Being the Expert.”
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The Complete Idiot’s Guide to Target Marketing
You want to get the word out to buyers about all the great things your business has to offer. But a big-bucks marketing campaign just isn’t in your budget—especially in this economy. Now you can get the expert information you need about how to get the word out.
The Complete Idiot’s Guide to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. In this Complete Idiot’s Guide®, you get:
- Savvy ways to identify your most lucrative niche markets.
- Viral marketing, blogging, webinars, and other web marketing ideas to reach your buyers.
- Creative public relations strategies that can help you reach your goals inexpensively.
- Powerful buzz-building methods to reach and impress your target market.
- The most effective ways to build and maintain strong customer relationships.
And much, MUCH more… Visit the product website.
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Riches in Niches for iPhone, iPod touch, and iPad
Find your niche and you’ll find success! The Riches in Niches Tapstack contains a succinct overview of the one proven strategy that Nichepreneurs™ can use to differentiate themselves. Pick up this Tapstack today and learn the secrets that industry leaders already know – do what you love, in a way that’s uniquely YOU, and realize the maximum in personal satisfaction and profitability!
Click here to download on the iTunes App Store.
“Powerful New Software Tool Uncovers Hot Untapped Niche Markets
that Have Been Completely Overlooked by the Masses and Allows You
To Swoop in and Absolutely Dominate these Niche Markets in Google!”
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Social Media Dashboard
Rather than being a social network, HootSuite allows you to connect to multiple social networks from one website.
HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels.
Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, WordPress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.

















For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.