The economy has bottomed out. Unemployment is high. It seems disasters and catastrophes are just around the corner, every time you turn on the news. How can you keep a positive attitude? Try finding programs and websites that celebrate the good. One Nichepreneur® just told me about HappyNews.com. Read their credo: We believe virtue, goodwill and [...]
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How Can You Simplify Your Nichepreneur® Business?
You’ve likely heard of simplifying your life, but what about simplifying your business? There’s a growing trend to do more with less. That’s certainly true during this down economy. Many are finding inexpensive ways to do pricey things. For example: a home movie rental saves a few dollars at the local cinema. When it comes to [...]







For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.