If you’re going to succeed in a niche market, you need two essential elements: passion and skills. A lot of time I’m asked, “Which is more important? I’ve got all this passion, but I don’t have the skills.” or conversely, “I have the skills, but I have to admit, I’m not particularly passionate about what [...]
This morning’s entry comes to you courtesy of Seth Godin’s blog. In an entry entitled the Long Tail and the Dip there’s a veritable ton of information that would be of interest to any small business owner considering Riches in Niches. Godin points out that there are three pockets of profitability on the Long Tail: the [...]
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.© 2012 Riches in Niches: How to Get Rich in Your Niche. All Rights Reserved.
