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	<title>Riches in Niches: How to Get Rich in Your Niche &#187; News</title>
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	<description>Niche Marketing Expert Offers Niche Marketing Strategies, Niche Marketing Help, Niche Marketing Ideas, &#38; Niche Marketing Tools to Baby Boomer Entrepreneurs, Work From Home Businesses, and Network Marketers</description>
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		<title>Target Marketing Book for the Niche Marketer</title>
		<link>http://richesinniches.com/2009/11/18/target-marketing-book-for-the-niche-marketer/</link>
		<comments>http://richesinniches.com/2009/11/18/target-marketing-book-for-the-niche-marketer/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 16:29:20 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
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		<category><![CDATA[Complete Idiot's Guide]]></category>
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		<guid isPermaLink="false">http://richesinniches.com/?p=174</guid>
		<description><![CDATA[You want to get the word out to buyers about all the great things your business has to offer. But a big-bucks marketing campaign just isn’t in your budget-especially in this economy. Now you can get the expert information you need about how to get the word out. “The Complete Idiot’s Guide to Target Marketing” [...]]]></description>
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		<title>Mobile Niche Marketing Techniques</title>
		<link>http://richesinniches.com/2009/05/17/mobile-niche-marketing-techniques/</link>
		<comments>http://richesinniches.com/2009/05/17/mobile-niche-marketing-techniques/#comments</comments>
		<pubDate>Sun, 17 May 2009 16:46:52 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
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		<guid isPermaLink="false">http://richesinniches.com/?p=194</guid>
		<description><![CDATA[I’d like to share a recent mobile customer service case study from the UK’s Mobile Marketing Association that reveals how National Express rail service’s customer relations department was a few cars behind the times. Just like many Nichepreneurs, they wanted an efficient way to hear from customers. By employing a customer feedback system that uses SMS technology, they receive [...]]]></description>
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		<title>Using Mobile Marketing to Gain a Niche Edge</title>
		<link>http://richesinniches.com/2009/04/30/using-mobile-marketing-to-gain-a-niche-edge/</link>
		<comments>http://richesinniches.com/2009/04/30/using-mobile-marketing-to-gain-a-niche-edge/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 16:47:43 +0000</pubDate>
		<dc:creator>Susan Friedmann</dc:creator>
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		<guid isPermaLink="false">http://richesinniches.com/?p=196</guid>
		<description><![CDATA[Pitney Bowes—the multi-billion dollar mailstream technology firm—recently used mobile marketing at trade shows to raise awareness of its products, services and brand. Mobile Marketer Editor in Chief Mickey Alam Khan interviews Pitney Bowes director of trade shows Lenore O’Connor . . . In this question and answer session, O’Connor shares how simple and compelling mobile marketing campaigns [...]]]></description>
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