If you’re going to succeed in a niche market, you need two essential elements: passion and skills. A lot of time I’m asked, “Which is more important? I’ve got all this passion, but I don’t have the skills.” or conversely, “I have the skills, but I have to admit, I’m not particularly passionate about what [...]
You hear a lot about Green niches — environmentally friendly products, services provided by Earth-savvy professionals who maintain a minimal carbon footprint, and so on. What if your niche isn’t green? What if it’s blue? According to this recent NY Times article, water shortages are a big deal in Spain. The same story has played out time [...]
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.© 2012 Riches in Niches: How to Get Rich in Your Niche. All Rights Reserved.
