As quoted in major publication articles:
“Getting Down to (Show) Business”
“It’s Show Time — Trade Show Time, That Is”
“Your Strategy for Selling at Trade Shows”
“Strong Arm Sales Stop Success Cold”
“Making the Most of Your Time”
“Successful Tradeshow Demands Time, Work”
On Articles/Resources:
If you are interested in publishing/reprinting any article, you need to have the following byline:
Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows.
Author: “Riches in Niches: How to Make it BIG in a small Market” and “Meeting & Event Planning for Dummies.” www.TheTradeshowCoach.com & www.RichesInNiches.com
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.