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Susan Friedmann


For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.

Susan is an exciting, dynamic speaker who delivers top-notch presentations designed to inform, excite and motivate groups of every size. A prolific author, Susan has written twelve books including “Meeting and Event Planning for Dummies,” “Riches in Niches: How to Make it BIG in a small Market,” made it to #1 in hot business books on Amazon.com, and her latest book, “The Complete Idiot’s Guide to Target Marketing.” Many of Susan’s books have been translated into several languages, and her training materials are used worldwide.  She has appeared on a variety of radio talk shows and as a guest expert on CNN’s Financial Network and Bloomberg’s Small Business.

One of only 180 women to hold the association’s highest earned designation of Certified Speaking Professional (CSP), she has the proven platform experience, understands what is required, and knows how to deliver client satisfaction – every time.

Visit Susan’s other websites, The Tradeshow Coach and the Complete Idiot’s Guide to Target Marketing.


In her spare time Susan enjoys practicing yoga, pilates, hiking, and work as a literacy volunteer for the Federal Bureau of Prisons.