When Bill Bernbach thought up the top advert of the 20th Century to sell Volkswagen-Beetle, he probably didn’t realize how big of an impact “Think Small” would have on a generation. It worked. The car buying niche who wanted a smaller car chose Beetles, and that would change the way we think of “bigger and better” [...]
Archive | June, 2009
Kissing Cousins: Target & Niche Marketing
The phrases “target marketing and “niche marketing” get tossed around quite a bit, often used interchangeably — yet the two are not quite the same thing.
Both target marketing and niche marketing rely on looking at the entire potential audience for their products and services and breaking that huge group down into small, manageable pieces. Understanding [...]
Recent Comments