I’d like to share a recent mobile customer service case study from the UK’s Mobile Marketing Association that reveals how National Express rail service’s customer relations department was a few cars behind the times. Just like many Nichepreneurs, they wanted an efficient way to hear from customers.
By employing a customer feedback system that uses SMS technology, they receive instant text messages from customers, and that helps the company respond to any critical problems or issues—sometimes as soon as the very next train stop. Mobile technology is crucial to helping them reach their goal.
Whether you’re trade show exhibitor or wanting to find a better way to boost customer satisfaction, mobile marketing and SMS technology just might be worth a try. It’s an exciting way to establish an instant, personal and direct link to your customers. Keep an eye on this via Mobile Marketing Watch.
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.