Pitney Bowes—the multi-billion dollar mailstream technology firm—recently used mobile marketing at trade shows to raise awareness of its products, services and brand. Mobile Marketer Editor in Chief Mickey Alam Khan interviews Pitney Bowes director of trade shows Lenore O’Connor . . . In this question and answer session, O’Connor shares how simple and compelling mobile marketing campaigns [...]
Archive | April, 2009
Thomas Edison, Lightbulb NichepreneurTM
Thomas Edison tried hundreds of materials before he found the right filament for the electric light. What if he stopped trying? What if he woke up on the wrong side of the bed every day? How long do you think that might’ve left us in the dark before someone else came through with a brighter [...]
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.