You’ve likely heard of simplifying your life, but what about simplifying your business? There’s a growing trend to do more with less. That’s certainly true during this down economy. Many are finding inexpensive ways to do pricey things. For example: a home movie rental saves a few dollars at the local cinema. When it comes to [...]
Archive | March, 2009
Introducing Niche Simplicity for the Nichepreneur®
During the last Riches in Niches post, I introduced the idea of simplicity in business. As I continue pondering simplicity for the Nichepreneur®—and while I’m thinking about how I can remove clutter from my work to find easier, more efficient ways to succeed—I’d like to share an entirely new term with you: NICHE SIMPLICITY This [...]







For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.