You’re a Nichepreneur®. A leading expert. How well do you attract your industry?
Your expert status is only valuable when you have a solid following of industry professionals who look to you for advice, support and answers. Keeping in touch with your contacts is easy through the classes you teach, talks you give and newsletters you write, but how do you stay connected during off times or when you’re writing your book?
Go online. You can build and maintain strong, lasting relationships through social networks, forums and communities. These virtual neighborhoods offer more than just blogs and discussions, they give you the opportunity to connect when you can, share what you know and gain valuable feedback from your industry and your customers.
Becoming an expert takes time. Remember: the allure is all in your availability.
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For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.