I’ve been thinking a lot about a recent post by Seth Godin. Godin proposes that we start local newspapers — an old idea for a very new reason. The local marketplace, he argues, is where we could really make our marks. He encourages us to own our Zip Code. Geography is one way to define your [...]
Archive | January, 2009







For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.