MIT University, one of the most respected institutions of higher learning in this country, has recently announced that they’re changing the way they present information. Rather than gather students in large classrooms for impersonal lectures, they’re breaking classes into smaller, more dynamic, hands-on experiences.
A changing student body dictated the change: new generations of students respond to and retain more information when it is presented this way.
What does that mean for us as Nichepreneurs®? Remember, our customers and clients are continually changing. The way they access information may have evolved. The sit-down seminars that may have worked effectively a decade ago now are boring and passe…whereas brief SMS text messages are valued, because they convey critical information in 140 characters or less.
Bear in mind that there are trends in information and education just like everything else. However, as a Nichepreneur® you want to be aware of these trends and how they impact your target market, so you can present your information in the most useful and appealing fashion possible.
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.