A tight economy, slow retail sales, customers who cling tightly to every dollar: no matter what business you’re in, there’s a good chance you’re a nervous Nichepreneur®.
Economic downturns happen. Yet businesses continue to grow and thrive during tight economic times: in fact, some of the largest companies in the world got their start during the worst possible financial scenarios.
As a Nichepreneur®, you’ll want to seek out those business opportunities that are recession proof. Consider what your customers will always want and need — what they will spend money on when they’re not spending money at all. If we look to the retail world for inspiration, it turns out that even the most strapped individuals will spend money on their children, on their health care, and, paradoxically enough, on expressing love and romance.
Translate this phenomenon to the service arena, and consider your services. Are you in a recession-proof sector? Is there a way to embrace those evergreen values that always sell? Family, health and romance are going to be with us: when times are tight, and even more so when they recover!
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.