MIT University, one of the most respected institutions of higher learning in this country, has recently announced that they’re changing the way they present information. Rather than gather students in large classrooms for impersonal lectures, they’re breaking classes into smaller, more dynamic, hands-on experiences. A changing student body dictated the change: new generations of students [...]
Archive | January, 2009
Recession Proof Niches
A tight economy, slow retail sales, customers who cling tightly to every dollar: no matter what business you’re in, there’s a good chance you’re a nervous Nichepreneur®. Economic downturns happen. Yet businesses continue to grow and thrive during tight economic times: in fact, some of the largest companies in the world got their start during the [...]







For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.