At this time of year, the big retail chains are plastered with signs screaming “Sale!” on everything from candy to electronics. The sales circulars are crammed with dozens of different gifts. How can a NichePreneur® compete for the lucrative holiday market? You may be tempted to cut prices or diversify your offerings, but don’t give in. [...]
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.© 2012 Riches in Niches: How to Get Rich in Your Niche. All Rights Reserved.
