There are no silver bullets, you know. No magic formulas or hidden incantations that will suddenly propel your business from relative obscurity to the front cover of Business Week. They simply do not exist.
Yet as the economy tanks, there are suddenly millions and millions of systems and programs and books that say, “If only you do this, you’ll be rich beyond your wildest dreams.”
These products, systems, books, and programs sell really well — because a lot of people want to be rich beyond their wildest dreams. However, if you step back and look at the results, it doesn’t take long to discover that the only one getting rich via these programs is the person selling the program!
Nichepreneurs don’t need magic bullets. They don’t need secret words or perfect phrasing. That’s not how one garners riches in niches.
Instead, focus on the fundamentals. Have a good business, one that you’re proud of and that legitimately offers services and products that your customers will value. Hone your expertise, so you can be the go-to source in your field. Be willing to do the hard work to establish your expert identity — and then to keep the customers who are attracted to your spotlight happy!
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.