“Is this the right time to consider a niche?” That’s the most common question I get from would-be Nichepreneurs, who look at the dire headlines and think that perhaps now is not the best economic climate to consider a niche marketing strategy.
In fact, it may very well be the ideal time to find your Riches in Niches. Yes, people in every economic bracket are concerned about the downturn — but they still have wants and needs that have to be fulfilled. The economic scenario means that they have to be prudent with their purchases: when they seek out a service provider, they want to get exactly the right person, who can pinpoint their needs and help them meet them in the most efficient manner possible.
I don’t know about you, but that sounds like a Nichepreneur to me!
Bear this in mind when making marketing and promotional decisions. You want to highlight the value you bring to the table. Don’t forget: you save your customers TIME and MONEY by being a specialist. They don’t have to pay to be someone else’s learning curve: you’ve already got the expertise they need!
You can hear me discuss this, and dozens of other topics relevant to Nichepreneurs, by tuning into my new internet radio show, Riches in Niches Radio
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.