“Is this the right time to consider a niche?” That’s the most common question I get from would-be Nichepreneurs, who look at the dire headlines and think that perhaps now is not the best economic climate to consider a niche marketing strategy. In fact, it may very well be the ideal time to find your [...]
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.© 2012 Riches in Niches: How to Get Rich in Your Niche. All Rights Reserved.
