Understanding demographic data is the key to targeting the best niche for your products and services. As this recent article in DM News illustrates a sociological trend can have a real, powerful impact on the business world. The question then becomes, where do you find demographic data? Identifying trends can come about by reading the paper — this article in the NY [...]
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.© 2012 Riches in Niches: How to Get Rich in Your Niche. All Rights Reserved.
