Positioning yourself as a media resource is one of the best ways to establish your Expert Identity. It helps build your credibility, raises your visibility, and enhances your reputation. Now there’s a FREE and easy way to connect with lots of reporters looking for sources: Help A Reporter Make sure you read Peter Shankman’s letter when [...]
Archive | September, 2008
Nichepreneur Know-How: Trendwatching
With the arrival of Labor Day, it’s true: the summer movie season has once again come to an end. What does this cinematic climax mean to Nichepreneurs? It means there’s information out there we can learn from, data we can consider when approaching our own customers. In this AMCTV.cm article by John Scalzi you can see [...]
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.