This blog entry is going to take us a little afield for a moment. One of the reasons Riches in Niches appeals to so many people is that becoming a Nichepreneur offers the professional a chance to do something important, to do work that they find personally fulfilling and that makes a real difference in the world.
Some times this means spotting opportunity in crisis. In Thailand, there’s a whole class of people who used to make their living with elephants. Elephants were used in logging — now they (and their owners) are reduced to begging on the streets, strictly against the law.
A smart Nichepreneur created an Elephant village, providing life for the elephant handlers and the elephants — and offering an eco-friendly tourist destination where people who have a passion for elephants can come spend time with these gentle giants.
Passion allows the shifting perspective, to find a way to reframe a problem into an opportunity. What’s breaking your heart about the world you live in? Is there are a positive way you can change the paradigm and make the world better with your professional skills? There very well may be!
Here’s the National Geographic video about the elephant camp: Elephant Camp
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.