Positioning yourself as a media resource is one of the best ways to establish your Expert Identity. It helps build your credibility, raises your visibility, and enhances your reputation.
Now there’s a FREE and easy way to connect with lots of reporters looking for sources: Help A Reporter Make sure you read Peter Shankman’s letter when you register — you only want to reply to those queries you can legitimately help out. It’s well worth your time and energy: you never know where an opportunity is hiding!
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.