Unless you’re incredibly unlucky (in which case I apologize!) chances are you weren’t even thinking about your teeth before you read this headline. There’s a lesson in that, one that’s brilliantly articulated in Seth Godin’s blog posting, My Tooth Doesn’t Hurt It’s a bit of wisdom that’s particularly applicable to service providers — after all, our [...]







For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.