Seth Godin noted in this post that this is the slow time of year, when everyone’s on vacation and pondering the Olympics, and doing a whole lot of nothing.
He recommends using this time to complete a project.
I thought this is the perfect opportunity to crystallize your vision for your business. Bring together your Mastermind group, brainstorm with buddies, try out ideas, do research, and draw on the people you know for insight and advice. Go through the GEL Formula, time and time again, until you find the perfect niche.
99% of success is doing something while others are doing nothing. THIS is the time when that happens!
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.