RICHES IN NICHES: How to Make It BIG in a Small Market
Why do some financial advisors wind up making millions on TV giving investment advice while others labor in obscurity? How do some attorneys land regular columns in prestigious trade publications? Where do those speakers who give the annual address at industry conventions come from? What is the secret reason that a select few service professionals enjoy high-profile, high-prestige, and high-paying status as “experts” in their fields?
More importantly, can the rest of us do it? Susan Friedmann answers a resounding “Yes!” In Riches in Niches: How to Make It BIG in a Small Market, Friedmann explores the multiple factors that separate the “experts” from the service professionals who may have identical–if not better–skills, but whom no one has ever heard of.
The Complete Idiot’s Guide to Target Marketing
You want to get the word out to buyers about all the great things your business has to offer. But a big-bucks marketing campaign just isn’t in your budget—especially in this economy. Now you can get the expert information you need about how to get the word out.
The Complete Idiot’s Guide to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place.
Riches in Niches for iPhone, iPod touch, and iPad
Find your niche and you’ll find success! The Riches in Niches Tapstack contains a succinct overview of the one proven strategy that Nichepreneurs™ can use to differentiate themselves. Pick up this Tapstack today and learn the secrets that industry leaders already know – do what you love, in a way that’s uniquely YOU, and realize the maximum in personal satisfaction and profitability!
For over 25 years, Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at trade shows and events. Working with organizations who want to grow their target marketing strategies, Susan offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.